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Label Traxx
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Modern digital label presses from HP Indigo, combined with business and production management software designed specifically for label converters, position label converting operations for more productivity, profitability, and competitive advantage.
By: Cary Sherburne
As with most segments of the printing industry, the label business is rapidly evolving, with customers demanding faster time to market; shorter, more frequent production runs; and more variability in content – all of this with no compromise in quality.
Historically, flexography has been the primary technology used for label production, and it has served the industry well. But as with all analog production technologies, flexography is not designed to profitably deliver against the growing customer demand for shorter runs and compressed schedules.